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The Power of You and Jurni Marketing
Position yourself as a leader in marketing with minimal effort and maximum impact at little or no cost to you.
As a Nexion member you are automatically a member of Jurni Network at no additional cost. Your Jurni Network membership gives you access to powerful marketing programs developed to help you:
• Strengthen your relationships with your current clients
• Prospect effectively and at low cost to develop new clients
• Grow your business overall
1) Direct Mail Programs Include:
• Exclusive, Innovative Themed Marketing Campaigns designed to:
- Maximize agency selling efforts by providing campaign-specific agent training and a comprehensive set of integrated marketing tools
- Use an emotional hook to:
- Attract consumers' interest
- Eliminate price-only consumer focus
- Break through consumers' direct mail clutter
- Offer a menu of selected preferred suppliers offers to spark travel desire and motivate a call to you
- Reward agents with exciting sales incentives
• Specific Supplier Promotions designed to:
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Appeal to specific clients and/or prospects segmented by:
- Lifestyle characteristics
- Demographics ( age, gender, marital status, etc)
- Past travel purchases
- Targeted geographic segments
- Drive qualified clients back to you with an agent/agency-branded call to action
How Jurni Direct Mail Marketing Works for You:
- Jurni marketing experts work with preferred suppliers, advertising and printing professionals to:
- Develop themed campaigns and specific supplier mailer concepts
- Obtain supplier funding and specific offers
- Create, produce and deliver high-quality, targeted direct mail to your clients and prospects on your behalf.
- Call mailing “Calls to Action” direct clients back to you and your agency
- Jurni Member Agents simply:
- Enter your Agency Profile information to be used on all direct mail pieces
- Upload your client list online into the Jurni Marketing Database
- Add and delete clients as changes occur
- Jurni will then cleanse and segment your individual database:
- Compare it to NCOA (National Change of Address)
- Assign clients to specific segments using our sophisticated Jurni Market Intelligence Advantage system to identify lifestyle, demographics and purchasing habits
- When a direct mail promotion is launched:
- Specific Supplier Promotions
- Your uploaded client list is matched against the promotion's targeted audience segments or characteristics
- Selected, qualified clients receive the mailing
- At anytime, you can see which of your clients received any mailings via online Jurni Marketing Services tracking tool
- Themed Marketing Campaigns
- In addition to the above, you will also have option to order additional copies of the mailer and mail or deliver to clients yourself
- Client Data Privacy
- It is our policy to protect both you and the confidential information you upload into our marketing database by not using, selling or transferring your information, except as you have authorized in your
Put the Power of Jurni Direct Mail Marketing to Work for You
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What It Means for You |
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Jurni obtains supplier marketing funding and special offers on our membership's behalf.
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No need to spend time, money and effort soliciting suppliers for funds to help you market to your clients.
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Direct marketing campaigns professionally created and produced by travel industry and marketing experts.
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Get high-quality, innovative direct marketing programs with no work on your part.
Marketing is tightly aligned with current travel trends and suppliers to maximize your results!
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Client database cleansing and segmenting by lifestyle, demographics, and more provided at no charge.
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Maximizes the effectiveness of your direct mail as specifically matched clients receive mailings most appropriate for them with NO additional work or expense on your part!
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Jurni manages direct mail personalization with your agent/agency contact information and delivery to your clients.
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Save time and money while Jurni manages direct marketing delivery for you! |
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Option to add list of targeted prospect names matched to a specific mailing at very low cost
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Increase effectiveness and reduce cost of acquiring new clients by having Jurni help you select the prospective client segments most likely to be interested in specific offers
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The Bottom Line:
Put the power of Jurni Direct Mail Marketing behind you and…
You can focus on what you enjoy and do best…working with clients and selling travel!
2) Agency-branded Consumer Direct Web Sites:
Building client relationships and having an online presence have never been as important as they are today.
Jurni Online product suite is designed to help you:
- Build client loyalty and repeat business
- Easily create and maintain professional-looking consumer-facing websites that feature your agency branding as well as great vacation offers from Jurni Network preferred suppliers
- Quickly customize your web site with multiple design layouts, custom logos, color and font choices, additional pages and your own content
- Plus, Jurni automatically maintains and updates Jurni Network preferred supplier special promotions and content so you can focus on selling travel
3) Travel Search Engine Leads:
IIgoUgo Travel Search Engine Provides Client Referrals to Nexion members.
- Use IgoUgo to generate leads and sustain consumer interest in travel
- IgoUgo enables travelers to:
- Obtain information on travel destinations and view reactions of other travelers
- Online travel community has:
- 350,000 members
- Hundreds of thousands of photos and traveler journals covering over 4,000 destinations worldwide
- Simply register as an IgoUgo travel expert on the IgoUgo web site
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